The Revenue Operations Benchmark
The Revenue Operations Benchmark "ROB" assessment is turnkey, proprietary and objective evaluation of the commercial capabilities, assets and competencies that drive sustainable revenue growth. The benchmarks are relative to peer best practice as well as a company's latent potential to drive revenue growth from operations. Quantifying the impact of operational and process improvements is a critical first step since it enables initiatives to be prioritized based on ROI and implementation feasibility. The ROB assessment is the most comprehensive operational benchmark available and evaluates 46 of the core commercial capabilities and interdisciplinary competencies that unify teams and drive growth.
Results of The Revenue Operations Benchmark are used to help companies:
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Benchmark the maturity of the core commercial assets & capabilities across sales, marketing, customer success, product, IT, operations, finance, and HR
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Align cross-functional teams along the customer & revenue cycles - not legacy silos
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Develop holistic, unified, best in class GTM plans to drive growth
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Quantify and prioritize the operational actions with the greatest revenue potential
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Realize the full growth potential from commercial assets like sales enablement technology & data
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Develop KPI's that focus on the underlying processes and behaviors (inputs) that drive desired financial outcomes
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Build consensus across leadership teams about the opportunity to grow and the investments, resources & changes required
Our company had three consecutive quarters of underperformance. After doing a Revenue Operations Benchmark assessment, we identified weak spots, realigned our team, and streamlined decision-making. We're now more unified and confident in our growth capabilities than ever before.
Operational Insights, Predictable Growth Outcomes.
The Revenue Operations Benchmark covers growth levers across strategy, culture, business process, human capital, product management, technology, and cross-functional alignment. Benchmarks vs. peer best in class allow our clients to know where they have gaps that represent latent revenue potential.
Make Ops Improvements that Drive Revenue Growth
Assess operational enhancements in value creation and deals to boost growth, efficiency, and reduce risk.
Quantify Critical Intangible Assets
Evaluate key intangible assets— like culture, innovation, teamwork, customer centricity — that are often missed in financial analyses. ROB quantifies and measures these assets so they can be managed.
Improve Execution
Pinpoint causes of revenue underperformance, quantify gaps, and create actionable plans with clear KPI's and accountable owners.
Get a Holistic View of Revenue Potential
Evaluate key intangible assets—culture, innovation, teamwork—often missed in financial analyses, which are quantified so they can be managed.
Know Your Potential: Take The Revenue Operations Benchmark Self Assessment
