The Revenue Operations Benchmark
Learn How The Revenue Operations Benchmark Can Help You Unlock the Untapped Revenue Potential in Your Business
The Revenue Operations Benchmark "ROB" assessment is a turnkey, proprietary and objective evaluation of the 46 commercial capabilities, assets, and competencies that drive sustainable revenue growth. The benchmarks are relative to peer best practice as well as the company’s potential to drive revenue growth from operations. The ROB is a simple 3 step process that enables companies to master and monetize revenue operations:
Step One: Conduct a comprehensive Revenue Operations Benchmark "ROB" assessment covering the 46 proven commercial capabilities and interdisciplinary competencies that drive revenue growth & value creation.
Step Two: Use the ROB Scorecard results to quantify and identify the 3-5 priority drivers that will have the greatest impact on revenue growth and are operationally feasible for your company to implement.
Step Three: Receive detailed Rev Ops "Implementation Roadmaps" for each priority driver to enable step-by-step implementation using the right KPI's and leveraging best practices.
CEO's, revenue leaders, management teams and investors use The ROB to identify their highest ROI operational growth drivers, better allocate growth resources, and create a unified plan across functional teams. Quantifying the impact of operational and process improvements is a critical first step since it enables initiatives to be prioritized based on ROI and implementation feasibility.
The ROB assessment is the most comprehensive benchmark assessment available and evaluates all of a company’s core commercial capabilities and the interdisciplinary competencies that determine its ability to execute and grow.
The Revenue Operations Benchmark Scorecard
The ROB provides an objective revenue operations "scorecard" covering the 46 proven, causal commercial capabilities, assets, and competencies that directly drive revenue growth. Clients use the benchmark scorecard in multiple ways to drive decision making, planning and implementation.
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Benchmark the maturity of the core commercial assets & capabilities across sales, marketing, customer success, product, IT, operations, finance and HR
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Align cross-functional teams along the revenue cycle - not legacy 'silos'
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Develop holistic, unified best in class GTM plans to drive growth
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Quantify and prioritize the operational actions with the greatest revenue potential
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Develop forward looking KPI's that focus on the underlying processes and behaviors (aka the inputs) that drive desired financial outcomes
As a new CRO, I needed a quick and objective way to assess the working dynamic across sales, service, marketing, product and IT. The Revenue Operations Benchmark highlighted critical gaps and more importantly opportunities for our commercial teams to work more effectively together. And since each function participated in the process, there was 100% buy in for the results.
Size The Potential of Operationally Driven Revenue Growth
ROB quantifies the untapped growth potential in your business by evaluating 46 growth drivers that identify capability gaps, performance gaps, and underperforming assets.
Get Better Visibility into the Drivers of Growth
Financial, managerial and operating accounting misses three quarter or more of the key intangible assets and interdisciplinary competencies that drive future revenue, cash flow and firm value that are addressed in the ROB assessment.
Get a Blueprint for Accelerating Execution
The ROB documents the specific growth levers to pull and the smartest actions to take to unlock the greatest growth with the least risk. These "Rev Ops Playbooks" identify immediately actionable change areas with clear KPI's that focus on the behaviors and processes that drive change.
Get a Comprehensive Analysis of Your Revenue Potential
The ROB assessment is unique because it benchmarks the 46 operational value drivers that cover 100% of the growth assets, competencies and capabilities in your business.
Know Your Potential: Take the Revenue Operations Self Assessment
