Seven Questions Every Chief Revenue Officer Must Answer to Succeed

Over 90% of businesses are actively realigning their revenue teams, systems, and processes to generate to unlock more revenue and profit growth through better teamwork and utilization of their commercial assets. This has led to the emergence of the Chief Revenue Officer and made Revenue Operations one of the fastest growing jobs in North America.

CROs and RevOps leaders face the near impossible task of simultaneously building cross functional teams, funding growth capabilities, and prioritizing hundreds of smart growth actions – all while generating measurable results.

Without a consensus on the opportunity to grow and the operational growth levers to pull to achieve that growth, CROs and RevOps leaders become paralyzed by too many choices and no clear consensus on where to start. This means the leaders of sales, marketing, product, customer success, and finance must answer seven questions if they are going to succeed.

1. How large is the opportunity to unlock more growth from our business?
2. What operational growth levers do we need to pull to unlock that growth quickly?
3. Does leadership agree on the business case to fund the growth investment?
4. What are the five best investments and actions we can take today out of hundreds of choices?
5. How do we balance short term revenue impact with long term scalable growth capabilities?
6. Do we have the culture, change management, and capabilities needed to realize that growth?
7. Does our revenue team have the skills and willingness to change required to succeed?

To answer these questions, Slate Point Partners has developed a comprehensive benchmark analysis that evaluates the ability of a business to generate consistent and scalable organic growth called the Revenue Operations Benchmark^TM model. The benchmark model unique because it evaluates the growth capabilities and assets in your business across the sixteen operational value levers proven to impact future revenues, cash flow, and firm value.

To make it easy for leaders get started, we’re offering a Revenue Operations Benchmark Self-Assessment (ROB^TM) that can quickly answer the seven questions every CRO must get right to succeed. In less than half an hour of time invested, this simple but powerful tool will evaluate your commercial operations against 100% of the drivers of future growth to quickly size the untapped revenue potential in your business, and prioritize the actions that create the most value. You can learn more about our proprietary model and how to get the ROB^TM is a self-directed assessment tool below.