The Revenue Operations Benchmark
The Revenue Operations Benchmark Assessment (ROB TM) is unique because it focuses on the underlying drivers of a company’s potential to grow across the 46 operational value drivers proven to impact future revenues, cash flow, and company value. The value is in identifying the 3-5 most impactful drivers for your company that are most feasible to implement - and executing on those.
The ROB TM benchmarks an organizations commercial capabilities, assets, and competencies that span all of the functional and operational drivers of growth - not just those in sales & marketing. These drivers include the critical ability to align operations and teams along the revenue cycle, utilize and monetize customer data, and generate returns on growth investments and assets. The resulting ROB TM scorecard provides leaders, operators, boards and investors a fact-based assessment of the probability of hitting future revenue targets and identifies the root cause issues holding back growth. In addition to scores, ROB TM quantifies the latent growth potential in the business and recommends specific growth drivers & action steps that have the greatest potential to unlock that revenue, improve customer experience, and realize the full growth potential from commercial assets.
Benefits
The ROB TM assessment helps growth & RevOps, CEOs, and PE/VC investors maximize the revenue potential of their businesses by proactively addressing the top obstacles, capability gaps, and execution risks associated with Revenue Operations. Our proprietary and comprehensive analysis will help you to:
- Identify the root cause issues behind inconsistent revenue growth, revenue leakage, and high selling costs
- Develop a holistic plan to drive value creation that spans the people, process and technology aspects of growth
- Unify stakeholders around a common plan, financial model, and ‘vocabulary’ for Revenue Operations
- Empower CROs and RevOps leaders to get the cooperation, budgets and behavior change needed to succeed
- Provide benchmarks and KPI’s to manage growth resources based on customer and firm value creation
- Agree on a financially valid basis for optimally allocating commercial resources, effort, and investments
- Prioritize the hundreds possible growth initiatives to focus on the 3-5 that matter most
- Make intelligent long term investments in the channels, systems, and data infrastructure that create scale
- Set realistic expectations about the time, change management, capability building and investment involved.
- Improve the ownership, accountability, and performance of the commercial assets, processes and resources
Discover the Power of The Revenue Operations Benchmark Assessment
