Transaction Advisors
A Sell-Side Revenue Operations Benchmark assessment Helps Companies Realize More Value
Benchmarking revenue operations enables sell-side clients tell a more complete growth story to potential acquirers and maximize the value of their asset. This allows owners to become aware of any critical operating problems, giving you the option to either resolve them before going to market and/or communicate the problem to the buyer early on in the process.
The Revenue Operations Benchmark Assessment Model
The Revenue Operations Benchmark (ROBTM) is a proprietary model that provides visibility into the operational value levers that are proven to drive revenue growth, future cash flow, and ultimately long-term equity value. It provides managers, owners and finance team a holistic examination of commercial assets, competencies and processes that underlie growth, and provides practical actionable insights to help them unlock more revenue from their business asset. A ROBTM assessment is unique because it evaluates all of the growth drivers proven to be causal of future revenue, cash flow and value creation.
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The robustness of the core functional capabilities in marketing, product, and revenue cycle management.
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The alignment of the commercial teams, systems, processes and operations that support the full revenue cycle across people, product, process, and technology
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The strength of growth leadership and the growth strategy, planning process, and culture they have instilled
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The maturity of core operational capabilities in pricing, analytics, performance measurement, and customer experience management.
In the months leading up to a potential sale, conducting a ROBTM assessment alongside a Quality of Earnings analysis offers an assessment and roadmap for enhancing revenue quality and operational alignment. This preparation not only strengthens the company's growth narrative but also positions it for maximum valuation upon exit.
Proactive Preparation
A lot of companies are not ready to go through with a transaction. By conducting a ROBTM, CEOs and management teams can optimize sales processes, enhance customer engagement, and innovate product offerings—all of which contribute to preparing their asset for a sale.Identify Potential Issues
By doing a sell-side ROBTM , business owners can become aware of any critical problems, giving them the option to either resolve them before going to market and/or communicate the problem to the buyer early on in the process before either party expends substantial time and energy. This helps deals come together and close more quickly.Tell a Compelling Story
A ROBTM tells a more complete growth story to potential acquirers and maximizes the value of the asset. This proactive approach signals that you already have the financial and operational house in order. It shows that you are well informed, organized, and prepared, meaning there will be less back-and-forth with the buyer. As a seller, saving time means increasing the chances a deal will close.
Our company had three consecutive quarters of underperformance. After doing a Revenue Operations Benchmark assessment, we identified weak spots, realigned our team, and streamlined decision-making. We're now more confident in our growth capabilities than ever before.
Operational Insights, Predictable Growth Outcomes.
The ROBTM covers growth levers across strategy, culture, business process, human capital, product management, technology, and cross-functional alignment. Benchmarks vs. peer best in class allow our clients to know where they have gaps that represent latent revenue potential.
Make Ops Improvements that Drive Revenue Growth
Assess operational enhancements in value creation and deals to boost growth, efficiency, and reduce risk.
Quantify Critical Intangible Assets
Evaluate key intangible assets—culture, innovation, teamwork—often missed in financial analyses, which are quantified so they can be managed.
Improve Execution
Pinpoint causes of revenue underperformance, quantify gaps, and create actionable plans with clear KPIs for phased implementation.
Get a Holistic View of Revenue Potential
Evaluate key intangible assets—culture, innovation, teamwork—often missed in financial analyses, which are quantified so they can be managed.