The Revenue Operations Benchmark
Learn How The Revenue Operations Benchmark Can Help You Unlock the Untapped Revenue Potential in Your Business
The Revenue Operations Benchmark ("ROB") assessment is a turnkey, proprietary and objective evaluation of a company's commercial capabilities, assets, and competencies that drive sustainable revenue growth. The benchmarks are relative to peer best practice as well as the company’s potential to drive revenue growth from operations. Quantifying the impact of operational and process improvements is a critical first step since it enables initiatives to be prioritized based on ROI and implementation feasibility. The ROB assessment is the most comprehensive benchmark assessment available and evaluates all of a company’s core commercial capabilities and the interdisciplinary competencies that determine it’s ability to execute and grow.
The Revenue Operations Benchmark Assessment
The Revenue Operations Benchmark ("ROB") assessment is a proprietary evaluation of the causal chain of events that leads to revenue growth, future cash flow, and ultimately long-term equity value. The ROB provides an objective score for organizations commercial capabilities, assets, and competencies across forty six growth drivers that span the functional and operational drivers of growth. Clients use the benchmarks in multiple ways to drive decision making, planning and implementation.
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Benchmark the maturity of the core commercial assets & capabilities across sales, marketing, customer success, product, IT, operations, finance and HR
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Align cross-functional teams along the revenue cycle - not legacy 'silos'
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Develop holistic, unified best in class GTM plans to drive growth
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Quantify and prioritize the operational actions with the greatest revenue potential
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Develop forward looking KPI's that focus on the underlying processes and behaviors (aka the inputs) that drive desired financial outcomes
Our company had three consecutive quarters of underperformance. After doing a Revenue Operations Benchmark assessment, we identified weak spots, realigned our team, defined core processes and consolidated all of our initiatives into a single plan. We're now more unified and confident in our growth capabilities than ever before.
Size The Potential of Operationally Driven Revenue Growth
ROB quantifies the untapped growth potential in your business by evaluating 46 growth drivers that identify capability gaps, performance gaps, and underperforming assets.
Get Better Visibility into the Drivers of Growth
Financial, managerial and operating accounting misses three quarter or more of the key intangible assets and interdisciplinary competencies that drive future revenue, cash flow and firm value that are addressed in the ROB assessment.
Get a Blueprint for Accelerating Execution
The ROB documents the specific growth levers to pull and the smartest actions to take to unlock the greatest growth with the least risk. Blueprints identify immediately actionable change areas with clear KPI's that focus on the behaviors and processes that drive desired financial outcomes.
Get a Comprehensive Analysis of Your Revenue Potential
The ROB assessment is unique because it benchmarks the 46 operational value drivers that cover 100% of the growth assets, competencies and capabilities in your business.
Know Your Potential: Take the Revenue Operations Self Assessment
