The Quality of Revenue Operations Benchmark
Learn How The Quality of Revenue Operations Benchmark Can Help You Unlock the Untapped Revenue Potential in Your Business
A Quality of Revenue Operations analysis is a comprehensive, empirical, and forward-looking evaluation of the ability of a business to generate consistent and scalable growth. The Quality of Revenue Operations analysis is unique because it evaluates a company’s potential to grow across the operational value levers proven to impact future revenues, cash flow, and firm value. The analysis benchmarks an organizations commercial capabilities, assets, and competencies across forty six growth drivers that span the functional and operational drivers of growth. The holistic analysis is unique because it evaluates both your core commercial capabilities and the interdisciplinary competencies that determine your ability to execute growth strategies and realize more growth. These include the critical ability to align operations and teams along the revenue cycle, share and monetize information, and generate returns on growth investments and assets. The resulting scores provide boards, leaders, and operators a fact-based assessment of the probability of hitting future revenue targets and the root cause issues holding back growth. In addition to scores, the analysis quantifies the latent growth potential in the business, and recommends specific growth drivers and action steps that have the greatest potential to unlock that revenue, continuously improve performance, and realize the full growth potential from commercial assets.
The Quality of Revenue Operations Analysis
The Quality of Revenue Operations analysis is a proprietary evauation of the causal chain of events that leads to revenue growth, future cash flow, and ultimately long-term equity value. The Quality of Revenue Operations analysis is unique because it evaluates a company’s potential to grow across the sixteen operational value levers proven to impact future revenues, cash flow, and firm value. The analysis benchmarks an organizations commercial capabilities, assets, and competencies across forty six growth drivers that span the functional and operational drivers of growth. The holistic analysis is unique because it evaluates both your core commercial capabilities and the interdisciplinary competencies that determine your ability to execute growth strategies and realize more growth.
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Benchmark the maturity of the core commercial capabilities in marketing, product, sales, customer success and finance
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Evaluate the interdisciplinary competencies critical to aligning operations and teams along the revenue cycle, sharing and monetizing information, and generating returns on growth investments and assets.
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Quantify the opportunity to unlock the latent revenue and profit growth potential in the business
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Prioritize the actions with the greatest potential to unlock untapped revenue potential and realize the full growth potential from commercial assets.
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Build a consensus across your leadership team about the opportunity to grow, the investments required to realize growth, and the resources needed to succeed.
Our company had three consecutive quarters of underperformance. After doing a Quality of Revenue Operations assessment, we identified weak spots, realigned our team, and streamlined decision-making. We're now more confident in our growth capabilities than ever before.
Size The Potential to Unlock More Revenue Growth
We quantify the untapped growth potential in your business by evaluating 46 growth drivers to identify capability and performance gaps, underperforming assets, and opportunites to causes.
Get Better Visibility into the Drivers of Growth
Financial, managerial and operating accounting misses three quarter or more of the key intangible assets and interdisciplinary competencies that drive future revenue, cash flow and firm value that are addressed in our benchmark.
Get a Blueprint for Accelerating Execution
IWe document the specific growth levers to pull and smartest actions to take to unlock the greatest growth with the least risk, cost and change in clear and actionable plans with clear KPIs for phased implementation.
Get a Comprehensive Analysis of Your Revenue Potential
Our analysis is unique because it benchmarks the 16 operational value levers to evaluate 100% of the growth assets, competencies and capabilities in your business
Discover the Power of The Revenue Operations Self Assessment
